The Importance Of Yelp For Local Marketing

For local business owners few sites can have the sort of impact that yelp does. This is especially true if you own a restaurant, as Yelp has become a go-to site for discovering new places to eat. It’s a great way to get the word out about your business and an essential part of monitoring your online reputation. Yelp enjoys around 80 million visitors a month, and there’s no reason you shouldn’t try and reach out to that group.

If you don’t have a Yelp profile you should consider creating one right now. It’s free and easy. Just create a Yelp account, search for your business and click “Add a Business” if it doesn’t turn up a result. From there you’ll have to go through a few steps that include answering a phone call to confirm that you represent the business. Soon you’ll be filling out the listing that will be displayed on your profile. Try and include as many details as you can. You want people to know where you are and when you’re open. You don’t want your first impression to come when someone accidentally tries to visit you when you’re closed. This is the most important step as there’s no reason you shouldn’t have a Yelp profile. For more info about SEO packages, visit

One important part of being on Yelp is trying to encourage reviews without coming out and asking for them. This is an crucial distinction to make, even if it can be messy when it comes to actual practice. The important thing is reminding your customers that you have a Yelp page and that they should check it. Yelp allows for something called a check-in offer, where users can get something for checking in at your business. This is the farthest you can go to encourage Yelp use. Think of ways to get your regular customers to go to your page without actually telling them to leave you a review. The key is encouraging people who like what you have to offer to interact with your page in case someone decides to post a bad review.

For SEO purposes one big incentive for using Yelp is the prospect of including a link to your website. It’s one of the steps you go through when creating your profile. It should be noted that it is a NoFollow link, so it’s not as powerful as it could be. Still, Yelp is a site with a lot of authority, and any link coming from it will be helpful. It’s also important to remember that you’ll always need some NoFollow links pointing to your site if you don’t want your link profile to look unnatural.

It’s important to remember why website design in Dubai got started. People had websites they wanted to promote. Often these websites advertised local businesses. It’s all about alerting potential customers about what you’re offering. This is exactly what Yelp does. If you ignore it because it doesn’t fit your preconceived notions about what SEM in Australia is then you’re missing out on the big picture. Ultimately you should be using every tool available to let people know about your business. Every missed opportunity represents profits lost.